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Fair trade

Fair Trade Coffee Article

Fair Trade is an innovative, market-based approach to sustainable development.
Fair Trade helps family farmers in developing countries to gain direct access to
international markets, as well as to develop the business capacity necessary to
compete in the global marketplace. By learning how to market their own harvests,
Fair Trade farmers are able to bootstrap their own businesses and receive a fair
price for their products. This leads to higher family living standards, thriving
communities and more sustainable farming practices. Fair Trade empowers
farming families to take care of themselves - without developing dependency on
foreign aid.

The Fair Trade Certified label guarantees:

A Fair Price
The Fair Trade Certified label guarantees that farmers and workers received a fair
price for their product. The Fair Trade price means that farmers can feed their
families and that their children can go to school instead of working in the fields.

Quality products
By receiving a fair price, Fair Trade producers can avoid cost-cutting practices
that sacrifice quality. The Fair Trade producers' traditional artisan farming
methods result in exceptional products.

Care for the environment
Most Fair Trade Certified coffee, tea and chocolate in the US is certified organic
and shade grown. This means that the products you buy maintain biodiversity,
provide shelter for migratory birds and help reduce global warming.

Community impact
Empowered by the economic stability provided by Fair Trade, members of the
COSURCA coffee cooperative in Colombia successfully prevented the cultivation
of more than 1,600 acres of coca and poppy, used for the production of illicit
drugs. In Papua New Guinea, the AGOGA cooperative, is investing in a medical
team to meet the healthcare needs of its isolated rural community. In the
highlands of Guatemala, indigenous Tzutuhil Mayans in the La Voz cooperative
are sending local kids to college for the first time. Near Lake Titicaca, in Peru, the
CECOVASA cooperative is assisting members from Quechua and Aymara
indigenous groups in raising coffee quality and transitioning to certified organic
production.



To find or buy Fair Trade Coffee
or Chocolate call
1-800-505-4410